As AI search usage increases and shopper use ChatGPT and Google Gemini for product research mff marketing look at if consumers will really let AI agents buy for them.

Birmingham based mff marketing has partnered with AI Search Monitoring Tool, OtterlyAI, for 2026. OtterlyAI’s search tracking will provide mff marketing’s clients with visibility into their ranking across search platforms such as Google’s AI Mode, ChatGPT and Perplexity, all set to grow in 2026.