Get support with a range of marketing strategy and activation services, from building a marketing plan and identifying uses for AI within you business - to activating campaigns through search marketing, social media, display networks and marketplaces.

Birmingham based mff marketing offers digital marketing strategy and activation services to brands across the UK.

mff marketing provides an:

• In person approach to understand your business and objectives, including regular meetings.

• Specialists in Sponsored Product advertising across Google Shopping, Amazon Ads & Retail Media.

• In-house & 3P tools to deliver impact across search and sponsored product campaigns.

Onsite content such as SEO and GEO optimised blogs to improve ranking in AI search

Social media content, both owned and through influencers on TikTok and Instagram

Digital PR content to improve ranking in AI search engines such as ChatGPT, Perplexity & Gemini

Yes, Marketing Monday runs in the Jewellery Quarter in Birmingham. Stay tuned on Eventbrite and MeetUp for the latest dates.

As user search behaviour changes, and shoppers utilise conversational search to get the best product recommendation, brands need to update content to remain discoverable.

ChatGPT uses info from a brand's website and across the web to inform the product suggestion.

A strong SEO strategy, focussed on high volume keywords, plus content to answer common questions regarding delivery, reviews & benefits of the product (not just features) is the best way to improve your chances of ranking in results.

As a starting point:

• Prompt customers to leave reviews where possible

• Ensure the return process is clearly visible on the website

• Add a note about customer service or support (e.g. response times)

• Update product descriptions to include product benefits, not just features

• Include a full suite of product images and videos - including text overlay to highlight product USPs

• Add an FAQ section to the product page to answer shoppers queries

The digital shelf is the virtual equivalent of a physical storefront. It's where potential buyers interact with your products online, whether they're purchasing directly from your website or on a marketplace. Your Digital Shelf is often referred to as a product display page (PDP).

Conversational commerce is an emerging way that users can search for products, through interactions with chatbots and voice assistants. It's estimated that 1 in 10 searches on Amazon utilise the Rufus AI shopping agent.

In contrast to traditional search, where a shopper types a keyword and sees a list of products related to their search term, conversational commerce provides more personalised product recommendations based on an interaction with a chatbot to determine preferences such as, budget, size, colour, product use and more.

Conversational Commerce is a growing area of search marketing, with many search engines such as Amazon and ChatGPT now offering this style of product search to consumers. Brands need to ensure their product content is optimised to appear in these recommendations.

Amazon Rufus is an AI assistant providing personalised shopping recommendations. It utilises AI and machine learning algorithms to deliver customised product suggestions based on a conversation to determine a shopper’s preferences, product use case and more.

Rufus gathers data from a variety of sources, including product catalogue, user reviews, and external websites.

As more shoppers use Rufus to search for products, brands needs to ensure content not only contains high volume search terms, but also key USPs and demonstrate their product value to remain discoverable through AI-agents.