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BrightonSEO is renowned for bringing together the brightest minds in search marketing, offering actionable insights, and fostering conversations that shape the future of the industry. For marketing professionals, agencies, and brands, it’s an opportunity to stay ahead of trends, network with peers, and learn from thought leaders who are redefining what it means to be visible online.

In today’s digital marketing landscape, attention in marketing is more fragmented than ever. Brands can no longer rely on a single channel or just being present in search ads to win. Instead, a robust marketing strategy must harness the power of full funnel marketing, leveraging multiple touchpoints to capture and nurture attention. This approach is not just a trend, it’s rooted in how the human brain works and how digital marketing has evolved.

As digital channels become more saturated, optimising for attention and emotional engagement is no longer optional, it’s essential. Brands that harness the power of human emotion in their connected TV advertising and video advertising will not only cut through the noise but also build lasting relationships with their audiences.

What is the attention economy? And why attention will become an important KPI in marketing as advertisers try to cut through the AI slop with their content.

AdWeek found two-thirds of marketers don't understand strategy. Why marketing strategy is more important than ever in the era of AI.

AI use cases in market research, can AI trained agents provide quality market research that is robust and drives market research strategy?

Amazon Prime Day’s move to June in 2026 is a game-changer for Amazon sellers and brands. By acting early, investing in Amazon marketing, and embracing retail media advertising and AEO best practices, you can turn this shift into a growth opportunity.

After nearly two-decades experience working in marketing, there are several soft skills that can help entrepreneurs marketing their businesses to stay ahead. Mastering these skills means more than mastering the latest digital tools, it’s about developing the right soft skills to thrive in 2026 and beyond.

Customer journey mapping is the process of stepping into your customer’s shoes and visualising every interaction they have with your brand The marketing landscape in 2026 is more fragmented and competitive than ever. With AI making it easier for brands to launch campaigns across multiple channels, the risk of spreading your efforts too thin is real.

If you’re an SME business in Birmingham looking to boost your social media marketing, now is the time to step up your influencer and creator marketing game. Social commerce is booming, with sales from Instagram and TikTok surging in 2026. To stay ahead, brands must embrace authentic influencer content and leverage the right sourcing strategies.

If you’re looking to supercharge your search marketing strategy in 2026, Reddit marketing should be at the top of your list. As AI search engines like ChatGPT and AEO (Answer Engine Optimisation) become the new normal, brands that master Reddit ads, authentic Reddit posts, and even outsource Reddit marketing are seeing outsized results. Here’s how your business can leverage Reddit to build trust, authority, and real engagement in the age of conversational search.

As AI search usage increases and shopper use ChatGPT and Google Gemini for product research mff marketing look at if consumers will really let AI agents buy for them.

2026 has seen the launch of another AI answer engine to rival OpenAI’s ChatGPT, Google’s Gemini and Perplexity. Yahoo Scout launched in January 2026, built on Yahoo’s unique data, user insight and 30 years of search experience. mff marketing asks, do we need another AI answer? And if so, why?

What is Moltbook? And how does a social media experience for AI agents operate? Learn more in mff marketing's blog about Moltbook and potential risks of the platform.

Yahoo scout joins the AI search landscape in 2026, but do we need another answer engine alongside ChatGPT and Perplexity? Birmingham marketing agency mff marketing look into what Yahoo Scout is and the role in the new search landscape for 2026.

AI search monitoring tools are key for SME businesses in 2026 to track and grow visibility in AI search engines such as ChatGPT, Google's AI Mode, Gemini and Perplexity.

Birmingham based mff marketing has partnered with AI Search Monitoring Tool, OtterlyAI, for 2026. OtterlyAI’s search tracking will provide mff marketing’s clients with visibility into their ranking across search platforms such as Google’s AI Mode, ChatGPT and Perplexity, all set to grow in 2026.

MFF Marketing has recently partnered with Otterly AI, a search marketing tool to help businesses monitor their visibility across AI search results, and identify which prompts will help them grow locally.

AI powered agents may change shopping habits in the future - altering the traditional retail media model and the way shoppers interact with retailers. Kiri Masters recently posted a LinkedIn article with her take on this and we have summarised below. For more digital marketing tips, visit mffmarketing.co.uk As AI-powered shopping agents become more prevalent, the future of retail media is set for a dramatic shift. Currently, shoppers interact directly with retailer websites,

As TikTok grows into one of the most popular social media platforms globally, users are increasingly turning to it as a search engine for discovering content and inspiration. This shift is even impacting traditional search giants like Google, as TikTok content begins to appear in Google search results. To thrive on TikTok, understanding its search and SEO dynamics is crucial. Recently, TikTok has enabled Ads in the search results on it's platform. Whilst users can't target ad