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Birmingham based mff marketing has partnered with AI Search Monitoring Tool, OtterlyAI, for 2026. OtterlyAI’s search tracking will provide mff marketing’s clients with visibility into their ranking across search platforms such as Google’s AI Mode, ChatGPT and Perplexity, all set to grow in 2026.

MFF Marketing has recently partnered with Otterly AI, a search marketing tool to help businesses monitor their visibility across AI search results, and identify which prompts will help them grow locally.

AI powered agents may change shopping habits in the future - altering the traditional retail media model and the way shoppers interact...

As TikTok grows into one of the most popular social media platforms globally, users are increasingly turning to it as a search engine for...

TikTok Search: Reaching TikTok's 16 Million Search-Driven Users. TikTok is no longer just about catchy short-form videos users search too

TikTok has partnered with Amazon to bring shopping directly into the app - what does this tell us about the future of eCommerce, LiveShopping & Discover Commerce? Find out in our eCommerce blog.

Just as traditional brick-and-mortar stores utilise merchandising techniques like end-of-aisle displays, window displays, and in-store samples to boost sales, online stores can leverage onsite merchandising to provide personalized shopping experiences.

Live Shopping, driven by Gen-Z, is rapidly growing in the eCommerce industry, with global estimates suggesting a market impact exceeding $500B.

AI is changing the way users search and subsequently their shopping habits. Google is already planning to monetise these placements –...

Tesco has launched an online marketplace, significantly expanding its product range by integrating approximately 9,000 third-party products across various categories, including garden, DIY, homeware, toys, and pet care.

PDP strategy is not a one size fits all. Learn more about the different content approaches for Amazon and D2C.

The digital shelf is the virtual equivalent of a physical storefront. It's where potential buyers interact with your products online, whethe

Optimising your product page content to ensure it's discoverable for AI-powered shopping assistants like Amazon Rufus AI will be key in 2025

Emulating the strategies of major retailers like Amazon and eBay, Tesco is striving to become a comprehensive destination for all consumer requirements, offering customers an enhanced selection.

User search behaviour is continuing to evolve. Google Circle to Search is gaining traction as a tool for users to explore the web...

Ocado is the newest kid on the retail media block, following in the footsteps of other UK grocery retailer to launch a retail media...

This week was Amazon's Unboxed 2024 event, where Amazon shares the latest updates across their platforms for sellers and advertisers. This year's focus was on new ad opportunities, reporting and of course, AI.