Birmingham Marketing Agency Partners with AI Search Monitoring Tool OtterlyAI for 2026

Birmingham based mff marketing has partnered with AI Search Monitoring Tool, OtterlyAI, for 2026. OtterlyAI’s search tracking will provide mff marketing’s clients with visibility into their ranking across search platforms such as Google’s AI Mode, ChatGPT and Perplexity, all set to grow in 2026. As a partner, mff marketing will help shape innovative AI search features that enhance impact and maximise AI search optimization potential for marketing teams.

Brands need to be mindful of AI search growth

Many brands rely on clicks from Google’s search results. However, over the last few years, user search habits have started to change with new platforms, such as ChatGPT and TikTok, and new habits, such as ‘AI Overviews’ providing answers in the search result page, reducing the number of clicks that some brands are seeing from Google.

2026 is set to see the continued evolution of user search habits – and brands relying on website traffic from search engines such as Google need to anticipate the potential impact changing search behaviour will have.

mff marketing & OtterlyAI

OtterlyAI will provide mff marketing and their clients with information on their ranking in AI search engine results including ChatGPT and Perplexity. On top of this, brands will be able to see which competitors rank for certain prompts, and also which citations the AI search engine uses to rank content.

This will help mff marketing’s clients to build a marketing plan to continue ranking in AI search engine results.

4 Tips for Search Marketing Strategy in 2026

1. Identify Key Platforms: Users no longer just search on Google; social media (TikTok, YouTube, Meta), AI search engines (ChatGPT) and marketplaces (Amazon) are all seeing increasing searches by users. For brands that rely on search traffic, it is key to understand where you audience is searching in 2026.

2. Find Your Niche: Traditionally search engine marketing was based on ranking for top keywords, but in AI search rankings, content and themes are more important. Understanding what niche is key to building your AI search strategy.

3. Track Competitors: Tools such as OtterlyAI can provide visibility into your competitor ranking, so you can start to benchmark yourself.

4. Build a Content Strategy: Consistent content across all platforms: website, social media, PR and more, is vital for brands to build a search strategy in 2026. This will provide AI search engines with a consistent idea of your business.

"At OtterlyAI, we're thrilled to partner with mff marketing to help more brands show up in AI search results. Consumers have been using ChatGPT and Perplexity for a while now now, but most businesses are still figuring out how to be visible there. Agencies like mff marketing are bridging that gap, helping brands adapt to where their audiences are actually searching."

Thomas Peham, CEO and Co-Founder, OtterlyAI

Your 2026 search marketing strategy?

To kick off the partnership, mff marketing is offering a limited number of search marketing audits to Birmingham Chamber of Commerce members.

Interested in discussing your 2026 search marketing strategy? Contact michael@mffmarketing.co.uk