Shoppers are increasingly turning to social media platforms such as Instagram and TikTok to discover brands, services and recommendations. Sprout Social's UK Index found that 43% of UK consumers now use social platforms for daily search.
For brands that want to remain visible where users search, social media platforms are no longer optional. Optimised social content helps your business reach audiences where they are actively searching, increasing discoverability, engagement and brand awareness.
Platforms
- TikTok
- YouTube
Social Search Marketing Services
Content Analysis
Identify which platforms your consumers use, and what they are searching and engaging with on social media, to uncover opportunities for your content strategy
Content Strategy & Planning
Keyword-informed content themes and content calendars, to create a roadmap posting schedule
Content Distribution
Content is distributed consistently in the channels that your audience uses
Reporting & Insights
Test & learn to identify which creatives and content themes are working best
Frequently
Asked
Questions
Social media is increasingly used by younger audiences as their primary search tool. Users search for content and see short form video answers to their query.
Traditional SEO and AI search focus on search engines. Social search focuses on discovery in social media platforms such as: TikTok, Instagram and YouTube.
Younger audiences increasingly use social media as a search platform, with 43% of UK consumers reporting using social platforms for daily search.