Platforms
- ChatGPT
- Google Gemini
- Claude
- Perplexity
The Goal of AI Search Marketing
Traffic
Traffic from AI search engines directly to your website. Traffic from AI search platforms is often more qualified and has much higher conversion rates.
Brand Mentions & Citations
AI using your content to answer a question (citation) is a key metric to understand how valuable AI search engines view your website. Brand mentions, where AI includes your brand name, are a key metric to drive awareness. SimilarWeb found brands mentioned in AI search results see x2 conversions versus those not mentioned.
AI Agent Visits
Measuring the number of times agents visit your website is key to understand if your content and site is structured for AI discovery.
AI Search Marketing Services
Search Strategy
Identifying which AI search platforms your audience uses.
AI Search Visibility
Track your visibility versus competitors for key prompts in your category.
Content Distribution
Creating consistent content and distributing to the channels AI cites and visits to increase brand mentions and traffic from AI search engines.
Frequently
Asked
Questions
AI search refers to search experiences powered by AI, including tools such as ChatGPT, Google AI Overviews, Gemini and other AI-powered search platforms. Instead of simply returning a list of links, these platforms can provide direct answers and recommendations.
AI Search Optimisation is the process of improving your brand's visibility and likelihood of being referenced in AI-generated answers and recommendations.
Traditional SEO focuses on ranking webpages in search engine results. AI search optimisation focuses on helping AI systems understand, trust and reference your brand, products, expertise and content when generating answers.