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AI Search Visibility: How to see if you are visible in AI search results?
1 in 2 now use AI search engines as their preference. Understanding how visible your brand is in the answers on AI platforms like ChatGPT, Google Gemini, Claude and Perplexity is key.
I spoke to Thomas Peham (CEO & Founder of OtterlyAI) about the importance of tracking the citations and brand mentions in AI search answers.
Prompt Research: How to research the searches and conversations around your category?
Prompt research focusses on understanding the conversations your audience has. This enables you to build a strategy to grow visibility around these topics.
I spoke to Said Lopez, founder of Leverage AI & Reddily.IO, a tool that helps search marketers complete prompt research at scale.
Brand Mentions: How to use citation reports and digital PR to drive brand mentions in AI search results?
Brand mentions are a key KPI in AI search. A brand mention is where an AI search engine includes your brand in the answer to the user's question. Research from SimilarWeb has shown that brand mentions increase traffic and conversions.
I spoke to Noble PR about the importance of offsite content distribution in gaining brand mentions in AI search answers.