Channels
- Paid Search Ads
- Paid Social Ads
- Programmatic Ads
What is programmatic marketing?
Programmatic marketing uses automated technology and auction-based buying to serve ads to the right people, in the right context, across websites, apps, streaming and connected TV—often in real time.
Where do programmatic ads serve?
Ads serve across the open web, on websites as users browse. Programmatic offers highly targeted ad placement based on factors including: user location, website or page content, user interests & browsing behaviour, & loads more!
The benefits of programmatic advertising
| Benefit | What it means for you |
|---|---|
| Precision targeting opportunities | Reach audiences by geography, interest, context and more, with ongoing optimisation. |
| Efficiency versus traditional channels | Compared with many search and social buys, programmatic can offer flexible reach and frequency control at scale. |
| Less noise, less cluttered environments | Brand-suitable placements and private deals can reduce wasteful impressions in crowded feeds. |
How mff marketing can help
- Campaign strategy
- Audience profiling
- Creative building
- Campaign delivery & management