Approach AI strategy in two ways
- How can AI improve our processes and output? Identify where tools can streamline workflows without losing quality or brand control.
- How does AI change our consumer behaviour and habits? Understand how your audience searches, discovers and engages when AI sits in the journey.
3 key tips to implementing AI in your marketing
1. Start with your consumer
How has AI changed the channels they use and the content they view? Map discovery and decision-making before you invest in tools.
2. Find AI tools that assist your existing processes
Identify where AI can streamline what you already do—for example content creation, market research and website personalisation.
3. Remember the marketing basics
Always ensure you have a marketing plan, with a full funnel structure and a strong brand message. Without these basics, AI is useless.
Use cases for AI
mff marketing can support with AI implementation across:
- Content creation: image, video, text and voice
- Content scoring
- Process optimisation: reporting, analysis and document management
How can mff marketing help?
Implementing AI in your marketing team
- In-person AI × marketing strategy workshop
- Process audit and AI use case identification
- Gap analysis to assess strategic and operational readiness to implement AI
- 90-day roadmap
Marketing strategy
- Path-to-purchase analysis: assess AI's impact on your consumer behaviour
- Comms planning for the AI-aware consumer
Pair AI strategy with hands-on activation when you are ready—explore our content strategy, search marketing, and get in touch.