Looking to improve your marketing performance?
Clear marketing strategy that delivers impact for your business.
Trusted by
"mff marketing has been invaluable in getting our campaigns off the ground. Mike is clear and efficient, and he works hard to maximise results within our budget. We look forward to working with him long term."
Business Owner, Thomas Street Workshop
Trusted by
"Mike helped us navigate a number of online marketplaces, providing guidance on content requirements, troubleshooting and researching our category. This will help our business to better support our partners selling through various online channels"
Sales & Marketing Manager, Johnson's Veterinary Products
Trusted by
"Mike is incredibly easy to work with, bringing great attention to detail and added value to projects. His expertise in crafting high-quality product content and managing product ads has significantly boosted visibility & sales. A truly reliable & impactful partner!"
Business Owner, The UK's Leading Natural Wine Retailer
Trusted by
“We're thrilled to partner with mff marketing to help more brands show up in AI search results. Consumers have been using ChatGPT & Perplexity for a while, but most businesses are still figuring out how to be visible . Agencies like mff marketing are bridging that gap, helping brands adapt to where their audiences are searching.”
CEO & Co-Founder, OtterlyAI
Marketing Strategy
Marketing Strategy is more important than ever.
There are more channels, more tools, more opinions and more noise than most businesses can realistically keep up with. Everyone is being told to post more, spend more, automate more and somehow make it all work.
But activity is not strategy, and that is the problem I aim to solve.
I believe good marketing starts with simple strategy. Clear thinking. Clear priorities. Clear messaging.
How I can help:
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In-Person Marketing Strategy Workshops for businesses of all sizes: from 1 hour to 3 days
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Full marketing strategy & planning
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Comms Planning
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Content Marketing Strategy
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AI & Marketing Strategy
SERVICE
SERVICE
Performance Marketing
I plan and activate performance marketing that drives measurable growth across:
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Search marketing
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Social media
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Influencer & PR
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Programmatic display
From strategy and channel mix, to campaign execution and optimisation, I help brands reach the right audiences, improve efficiency, and turn media investment into stronger commercial results and momentum.
SERVICE
SERVICE
ABOUT
Birmingham based marketing strategy and campaign execution for ambitious brands
I'm Michael Farr, I have over 15 years' experience working with global brands, I and have managed over £500M+ in marketing budgets across 30 different markets. One thing that has always been consistent throughout my career is that a clear marketing strategy is the backbone to the growth of your business.
I setup Michael Farr Freelance in Birmingham to help businesses to simplify marketing strategy, and focus their time and effort where it counts.
mff marketing provides training, ongoing strategy and campaign activation for ambitious brands.
BENEFITS
Why choose mff marketing
Experience
I have over 15 years' experience in leading marketing strategy agencies.
Omnichannel
I have managed £500M+ in budgets across multiple platforms & countries. I provide a truly agnostic service to deliver results.
In-house Tools
In-person workshops, ideation sessions & meetings, I work closely to become an extension of your business.
AI content calendar & blog writing tool
Write SEO optimised blogs in minutes, versus hours.
Benefits:
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Write consistent blogs optimised for LLMs and search engines
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Free up time to focus on topic research and content strategy
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The tool is prompted to write blogs in your brand tone of voice, include SEO & AEO keywords and reference topical new stories
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Create topical content important to your consumers
PRODUCT
PRODUCT
AI-powered product category analysis
Selling your products online?
mff marketing's tool, StoreScore, audits your listings versus topselling competitors, and provides product category research at scale.
Analyse: Get AI-assisted insights into your category across thousands of competitor products✨
✅ Key product features & benefits
📷 Product imagery that converts
++ Amazon A+ Content Suggestions
👍Customer Review Analysis
Action: Build your content marketing strategy based on:
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Customer reviews to identify key product features
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Imagery & product features that convert
PRODUCT
HIGHLIGHT
PRODUCT
HIGHLIGHT
SERVICES
Marketing Services
01
Marketing Strategy & AI Implementation
Building your marketing strategy?
Artificial Intelligence, new channels and changing consumer behaviour require businesses to revise their marketing strategy.
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Situational Analysis & objective setting: landscape analysis, audience profiling & KPI setting
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Building a marketing strategy: value proposition, channels & tactics
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Media planning & activation: channel specific activation, content marketing & defining success metrics by platform
02
Search Marketing
User search behaviour is changing - SEO & GEO
New ways to search via Social Media (Meta & TikTok) and AI Search (via LLMs like ChatGPT) mean businesses relying on Google search traffic need to revise their strategy.
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Audit your existing traffic from search
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Assess your visibility in AI search results & benchmark vs competitors
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Identify topics and key themes in your category
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Build a content and ad strategy to increase search traffic
03
Content Marketing Strategy
Building a content marketing strategy
Businesses can no longer rely on paying for visibility in search results. A content marketing strategy delivering E-E-A-T (Experience, Expertise, Authoritative & Trustworthy) content is required to build visibility on social and AI channels.
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Topic analysis using StoreScore tool
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Content calendar creation and AI blog writing tool
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Content distribution: social media, Digital PR & onsite
04
Marketplace Advertising
Selling products online?
Marketplace advertising on Amazon & TikTok is becoming increasingly competitive, to succeed brands need to :
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Conduct regular product category research
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Manage their catalogue
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Build a promotional & advertising strategy
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Continually optimise content & listings
APPROACH
Marketing solutions for brands & agencies
ekim commerce works with brands and agencies to help sellers keep their products discoverable on marketplaces such as Amazon, Google and Retail Media Networks.
From one-time training and content audits to ongoing management, reach out to discover how ekim commerce can work with you.
PRODUCT
Amazon product content audit
Search optimisation is no longer about stuffing high volume keywords into your product pages.
Audit your product content vs best practice, benchmark versus top selling competitors in your category, and receive AI-powered recommendations to improve your content.
PRODUCT
Marketing Monday: Networking in Brum
Calling Birmingham's marketers, start-ups & business owners!
Join marketers and business owners in Birmingham to discuss digital marketing strategy, share success stories and enjoy some drinks in the Second City.
Stay tuned for the latest events on MeetUp
Projects
Latest search marketing projects
Search marketing strategy, category analysis & product listing optimisation.
Thomas Street Candles
Search marketing strategy and content optimisation across Amazon, D2C and Google.
UK's Leading Natural Wine Retailer
Paid search strategy, keyword research & sponsored product ads training for in-house team.
East London Coffee Roastery
FAQ
Your questions, answered