Amazon Unboxed Updates For SMEs - Amazon will offer easier setup and reporting for SME businesses

This week was Amazon's Unboxed 2024 event, where Amazon shares the latest updates across their platforms for sellers and advertisers. This year's focus was on new ad opportunities, reporting and of course, AI.

Here are some key takeaways from Amazon Unboxed for SME Amazon Sellers.

1. AI-Powered Solutions: Enhancing Campaign Performance for SMEs

At Amazon Unboxed 2024, several AI-driven advancements were introduced to streamline advertising and marketing for SMEs. These tools aim to reduce the complexity of campaign management and maximize returns, allowing SMEs to focus on growing their businesses without the need for deep technical expertise.

The key AI-powered updates include:

• Automated Product Launch Campaigns: A newly introduced service called New Product Campaigns leverages AI to automatically promote new product launches during the critical first 90 days. This feature helps SMEs by automating ad placements across Amazon platforms and external publishers, ensuring that new products get noticed quickly by the right audiences.

• AI-Powered Audience Targeting and Engagement: SMEs can now take advantage of Amazon’s predictive algorithms to engage with shoppers more effectively. The new audience bid boosting feature allows businesses to automatically re-engage shoppers who have already seen their ads across platforms like streaming TV, Sponsored Brands, and Sponsored Products. This results in higher conversion rates while requiring less manual intervention.

• Enhanced Customer Insights with AI: Amazon’s AI tools now deliver deeper insights into customer behaviour, helping SMEs refine their targeting strategies. By analysing audience trends and behaviours, businesses can make more informed decisions about where to allocate their ad spend, improving campaign efficiency and return on investment (ROI).

These AI-driven updates are particularly beneficial for SMEs, enabling them to compete with larger players by leveraging advanced technology to drive efficiency and improve outcomes.

2. Updates for Advertisers: Simplified Campaign Management for SMEs

Amazon has introduced several key updates aimed at making its advertising tools more accessible and effective for SMEs, particularly through enhancements in the Amazon Marketing Cloud (AMC) and campaign attribution tools. These updates help advertisers better understand their audience and track the effectiveness of their campaigns without needing advanced technical skills.

Key updates include:

• AMC Audience Setup for Sponsored Products: One of the major updates from Unboxed is the integration of AMC audience setup for Sponsored Products. SMEs can now use AMC to build and manage their Sponsored Products campaigns more easily, taking advantage of detailed audience insights and behavior patterns. This feature allows businesses to target more relevant audiences, improving ad performance without the need for complex manual setups.

• Code-Free Attribution and Analysis in AMC: Amazon is also making it easier for SMEs to track and measure campaign performance through code-free attribution. This update allows businesses to analyze customer interactions and conversions across channels in AMC without the need for technical coding skills. The result is a more user-friendly experience, enabling SMEs to gain actionable insights and optimize their campaigns more effectively.

• Comprehensive Performance Reporting: With the updates in AMC, SMEs can now access detailed performance reports that provide a clearer understanding of which ads are driving the most engagement. This level of transparency is critical for SMEs with limited marketing budgets, allowing them to focus their resources on the most successful strategies.

These enhancements simplify the advertising process for SMEs, making it easier to manage and measure campaigns while leveraging Amazon’s powerful data-driven tools.

By integrating AI and simplifying campaign management, Amazon’s latest Unboxed 2024 updates provide SMEs with valuable tools to optimize their advertising efforts, improve efficiency, and ultimately drive business growth.

Check out other paid search marketing and eCommerce blog such as Ocado's Retail Media launch, Tesco & Linnworks connection and TikTok SEO.